2.3.6.2 SUPPORT
The holding company will support the
business units in the field of public relations, marketing, account
management and education. Files of accounts and human resources
will be built up by the holding company and put at the disposal
of the business units. The accounts receive the central information
and will be referred to the business units with their specific
questions. In the field of Public Relations the holding
company will yearly produce a guide with the total offer of
all divisions, takes care of publications in relevant PR organs
and a permanent exposure in the market. Continuous search for
new markets and the development of new products is imperative
for the company. Market research and marketing therefore represent
an important activity.